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Campaign promoting Twitter Moments that highlighted the most talked-about events of the 2016 Olympic Summer Games in Rio. By focusing on intriguing stories from the games, it fostered user engagement and built awareness of the then-nascent functionality. The designs were created to partner with Twitter’s design aesthetic but step outside of their standard branding. The campaign included banners, emails, profile graphics and a “badging” system used by global marketing teams to signal medal-winning events.
