It’s just a Wednesday … or is it?
This campaign pitched The Wine Group on a revitalized brand strategy for their fun, inexpensive Cupcake label. Using a series of watercolor washes on cold pressed stock, playful typesetting and peculiar product placement, it encourages people to revel in the “unscripted” moments of life with lively and spontaneous energy. This was to run across media—from video and social to in-store and out-of-home.
